Patchi x Harrods

Concept: The Tale

Derived from the rich & eclectic history of Harrods is a tale illustrated in Edwardian style. 

The packaging design portraying the different eras that Harrods has gone through with illustrations of tea leaves and tea pots to reflect the beginning of Harrods, winding Egyptian escalators, and exotic pets.









Moodboard & Sketches



Illustrated Elements

Composition

Concept 2: Localization of Product (UK)