Membership Launch & Webinar Funnel for Holistic Community Growth

Membership Launch and Webinar Funnel for Nayda Fernández

When Nayda Fernández reached out, she was ready to take her holistic wellness brand, Tula Vida, to the next level. She had a strong message and a loyal audience, but needed the right strategy and tech setup to launch a paid membership program.

We started with 3 months of business mentoring to define her offer, map out her membership structure, and build everything inside Kajabi. Once her program was ready, we created a full webinar funnel — from opt-in to sales page — and launched it with a paid ads campaign.

By the end of the launch, Nayda had successfully filled her membership with over 100 members and laid the foundation for future offers and recurring income.

What we worked on:

Kajabi Membership Setup: Custom product build, branding, and internal structure

Business Mentoring: Strategic planning and offer design

Launch Funnel: Opt-in page, confirmation, email sequence, sales page, checkout, thank you page, and waitlist

Facebook Ads Setup: Business Manager, pixel, audiences, campaign setup

Product Layout Design: Clear and welcoming experience inside her membership

Client: Nayda Fernández

Niche: Holistic wellness and yoga Website: naydafernandez.com

Client feedback:

“We exceeded expectations. I had never run a webinar or ads before, but the strategy worked. We filled the membership and I feel much more confident about future launches. Maria Cristal’s structure and guidance made the whole process simple and doable.”

Nayda Fernandez

"Excellent service and mastery of skills for optimizing my business functionality on Kajabi. Very grateful for their professionalism. I already had knowledge, but I trusted the recommendations, and things flowed smoothly. I was a bit unsure because I hadn't worked with ads before, but it was a good investment as we reached potential clients who later became customers after the webinar. The most valuable lesson: Trust the process and, above all, it's worthy preparing for a big launch. We exceeded expectations in reaching more people in my membership, which has boosted my drive to continue creating and evaluating future launches. I also validated the power of keeping my community engaged as it always yields better results. I recommend working with Solusync and Maria Cristal for their professionalism and expertise in Kajabi launches. Apart from being a very pleasant person to work with, Maria Cristal has an internal fire that sparks creativity and empowers anyone working with her. Thank you for such a beautiful experience... I hope we can continue creating together soon! Best wishes for success, Nayda."