Dr. Shelly-Ann actually hired me a few years ago when I was just starting out on Kajabi. This time, she came back because she wanted a full redesign—moving everything from Squarespace over to Kajabi so she could finally use all the features in one place.

Her old website was static, too corporate, and not really built for conversion. And since Shelly is not only a leadership strategist but also a social media personality, she needed something that truly reflected who she is—bold, feminine, and inspiring—while showcasing all her freebies, programs, and products in one clear flow.

😏 THE FUN PART

I loved this project because I’m obsessed with creating feminine, modern websites, and Shelly gave me the perfect mix of freedom and direction. She was super clear on what she needed, but also trusted my creativity to bring it to life.

We redesigned AlphaStute’s entire website on Kajabi—making it simple, cohesive, and high-converting. Now, it’s a true digital home that feels like Shelly: professional, powerful, but also approachable and engaging. Everything—freebies, products, and her main program Beyond the Peak—has its place, and the site finally works as a growth engine for her brand.

For me, this project was about more than just design. It was about building a site that supports Shelly’s mission and gives her audience a real experience of who she is.