Data Analysis for Social Media Metrics
Jessy Petret
Social Media Strategist
Project Manager
Data Analyst
Paco Rabanne
Dom Pérignon
Dacia
Dacia Global - 38 countries
Weekly report on global social media performances focus on two KPIs: impression and engagement on Instagram, Facebook, Twitter and LinkedIn
Weekly competitors benchmark on social media to identify creative activable insights.
Creation of a monthly performances report to analyse the social media activities from the different market.
Dom Pérignon
Monthly report and analysis of Instagram and Facebook account activity with focus on community size, impressions and engagements.
Identify the Instagram content themes of competing brands.
Paco Rabanne
Realization of a market study for the release of the new perfume Fame.
Analyze and identify trends on social networks and determine the target.
Study of Chinese social networks (Douyin, Little Red Book, WeChat, Bilibili) and their functionalities as well as an analysis of Chinese consumer behavior in luxury.