Marketing Manager

Developed audience personas, established content pillars, planned editorial calendar and created content strategy mapped to buyer journey

Created thought leadership content and distributed it to target audience via owned, earned, and paid channels

Planned, wireframed, and collaborated with writers and designers to create sales enablement materials and other marketing assets such as banners, one-pagers, b2b2c marketing playbooks, landing pages, and more

Wrote promotional materials like press releases, company overviews, and landing pages

Performed outreach to potential partners, industry news websites, and distribution services to expand potential audience, build brand awareness, and share company news

Collaborated with third party experts (SEO specialist, strategic marketing consultant, social media specialist) to solicit feedback, improve marketing plans, and optimize approach