YugaTech.com Corporate identity

YugaTech.com is the largest and longest-running technology site in the Philippines. Originally established in October 2002, the site has been transformed into a full-fledged technology site in 2005. The media company mainly covers consumer electronics, tech news, social media, automotive, tech policy, gaming, and provides in-depth reviews of the most popular devices released in the market with special focus on the Philippine landscape. I was a part of YugaTech from September 2014 to May 2019, and I developed a pro-bono corporate identity for the brand and its materials. The idea is to introduce a shape-based branding to anchor into the brand's materials. After several trials, I decided it's best to use a hexagon for its flexibility in branding. Here's how it ended up on the materials, which the company is using now: