Self Defense School Landing Page Redesign

Brand Strategist

Web Designer

Marketing Strategist

Introduction: SORUDO Landing page redesign

The aim of this task is to redesign the existing SORUDO landing page to make it more user-friendly, visually appealing, and optimized for conversions.

Strong points of the old page

Clearly stated value offered by Sorudo

Numbers adding trust factor right after the hero banner

Benefits and value of the courses explained

Clear call to action

Social proof with logos of well know brands

Opportunity for improvement

Lack of reviews, case studies and use of storytelling

Talking more about the pain points of the ideal clients archetypes

Highlighting the challenges or pain points on the landing page can help visitors quickly recognize the value of the solution. If we only discuss the solution, we're assuming that the visitor already has a deep understanding of their problem. This could lead to missing out on converting prospects who are just starting to realize their need or problem.

"Over X% of school students have experience [bullying / street aggression] and X% say they did not know how to properly react”

At Sorudo, we've helped over X number of student with [problem]

→ Add Case study: How Jordy (14 yo) dealt with [problem]

Here, the aim is to emotionally engage those who are responsible for children or are potential purchasers of the program.

Lack of lead magnets:

My experience as a sales executive and web designer has taught me that website traffic is crucial. However, a lack of conversion can be even more costly.

A lead magnet, allows us one more chance to obtain a lead's contact info by providing them with valuable information.