Case - Sales of New Year's Dutch decor Specialization: Targetin

Specialization: Targeting

Project: Sales of New Year's dutch Lemax decor

Author: Sonyk Lyuba - target expert

Contacts:

Telegram: +48791371210

Instagram: lyuba.sonyk

Sale of New Year's Dutch decoration Lemax once a year before the Christmas holidays. The main sales channel is the site on which the advertisement was launched.

Goal: 20 orders per day from advertising. The daily budget for advertising is $10-$20 (in the process, we agreed on a daily budget of $20)

Target audience - mostly women aged 35-45, who always take care about home comfort and the aesthetics of their own home. Love vintage things, antiques, and original home decor. In stores, they choose the best - clothes, products, household items.

Geolocation: Ukraine

Funnel: Conversion to a site for children and separately for adults and coziness.

wide and LAL audience.

1. Analysis of the client's website and social networks

2. Analysis of the target audience.

3. Analysis of competitors.

4. Writing a strategy for each target audience.

5. Writing offers, layouts provided by the client.

6. Preparation of the page, business manager fb. to advertising

7. Running a test advertisement

8. Tracking advertising and fixing work connections

9. Scaling of working connections.

A wide audience was the best. LAL did not enter. The launch of advertising was only for conversion.

Results:

Total earned - 16822$

Total sales from 15.11 to 29.12 - 180 pcs. 

The client is satisfied with the result.

The advertising campaign lasted from 15.11 to 29.12. On some days, advertising was turned off (3 days), as there was no electricity throughout Ukraine.

The amount of advertising expenses is $674.56

Total earned - $16,822

Total sale from 11/15 to 12/29 - 180 pieces