Deliveroo: 'Spotlight on Value' Insights Report

Context: In 2023, Deliveroo launched 'Deliver and Grow', an insights report series for delivery businesses. 'Spotlight on Value' was their first report that focused on delivering what customers want: value for money.

Design: For this project, I designed the layout and formatting of the 23-page insights report on Adobe InDesign using Deliveroo's new branding package, which included an expanded primary and secondary colour palette, graphic shapes, B2B iconography, and food photography.

Additionally, I selected and edited photography using Adobe Lightroom and Photoshop to illustrate case studies, as well as creating infographics on Adobe Illustrator.

Process: I worked closely with the project lead over three months, from briefing through to delivery. After the initial briefing, I familiarised myself with all of their resources, such as brand guidelines, graphic assets, previous reports, branded documents and inspirational references.

Whilst the written content was being refined, I generated 20+ A4 templates and received feedback from the broader creative team on their preferred layouts, and the visual elements that should be prioritised in the final design.

When the first draft of written content was available, I formatted the copy within the preferred layouts and selected accompanying iconography and photography to illustrate the written data and insights. Furthermore, I created infographics that were developed from the creative team's sketches and design elements from the dedicated logo for this report series.

The project lead and I used shared documents to communicate feedback and further amendments to the written content, which were to be reflected in the report design. There were 3 rounds of revisions to accommodate changes in the written content, with the final report delivered and presented at a Food Forward partner event at Deliveroo HQ in October 2023.