PromoHero
Davi Suga
Backend Engineer
Mobile Engineer
Frontend Engineer
JavaScript
Next.js
React
Overview: PromoHero is a state-of-the-art marketing optimization platform designed to maximize Return on Investment (ROI) for trade marketing expenses through the power of Machine Learning. The platform leverages AI-driven insights and predictive analytics to streamline promotional activities, identify high-performing campaigns, and optimize resource allocation.
Key Features:
Machine Learning Integration:
AI-Powered Insights:
Predictive Analytics:
Technologies Used:
Machine Learning Frameworks: TensorFlow, PyTorch
Data Analytics: Pandas, NumPy, Scikit-learn
Backend: Python (Django, Flask)
Deployment: Docker, Kubernetes, AWS
Impact:
Enabled businesses to make data-driven decisions, leading to a significant increase in campaign efficiency.
Improved resource allocation, resulting in higher profitability and reduced marketing spend.
Empowered companies to identify and scale high-performing campaigns, driving overall business growth.
