The goal of this project was to unveil the Hoek Home Flex - known as the Swiss Army Knife of Furniture. and showcase the it's dynamic use cases around the home.
We collaborated with our friends at Hoek Home, to create this 3D Product film for the all new Hoek Home FLEX - Safe to say we cooked!
The goal for this film was to showcase the FLEX - we hear they’re calling it the “Swiss-Army Knife of Furniture” Say hello to FLEX!
Social Media Campaign
The Internet and social media are dynamic devices, and it can be a challenging task to capture the viewer's attention within a vast ocean of videos and images. But when you have a product that not only looks good but feels premium, how can you give the audience a visual experience
where they can feel that they can experience the product?
Our plan: work on tactile awareness for both images and sound through textures, lighting and ASMR sounds.
This is a project made with passion. From the concept, through the storyboards, moodboards, animatic, R&D to beauty shots, animation, simulations and editing, we worked as a team, supporting and challenging each other to create a piece, we would all be happy with. This is what came out of it – enjoy!