Say hello to FLEX 👋🏻 | 3D Product Animation

We collaborated with our friends at Hoek Home, to create this 3D Product film for the all new Hoek Home FLEX - Safe to say we cooked!

The goal for this film was to showcase the FLEX - we hear they’re calling it the “Swiss-Army Knife of Furniture” Say hello to FLEX!

The Internet and social media are dynamic devices, and it can be a challenging task to capture the viewer's attention within a vast ocean of videos and images. But when you have a product that not only looks good but feels premium, how can you give the audience a visual experience

where they can feel that they can experience the product?

Our plan: work on tactile awareness for both images and sound through textures, lighting and ASMR sounds.

This is a project made with passion. From the concept, through the storyboards, moodboards, animatic, R&D to beauty shots, animation, simulations and editing, we worked as a team, supporting and challenging each other to create a piece, we would all be happy with. This is what came out of it – enjoy!