The goal was to get the GSDC's Generative AI in Cybersecurity certification recognized as a leading program in the industry.

The strategy focused on building a strong online presence to attract attention, drive traffic to the certification page, and convert visitors into leads and enrollments.

Created a keyword-optimized webpage for the certification to enhance search engine visibility and attract relevant traffic.

Used my Ed Tech expertise to structure the outlines and ensured readers' attention is in the places where we should target

Implemented targeted SEO strategies, including keyword optimization, content marketing, and backlinking, to boost the certification’s online presence.

Promoted the certification and associated content through social media, email marketing, and cybersecurity forums to expand reach and engagement.

The certification page experienced a significant boost in traffic, drawing a targeted audience of cybersecurity professionals.

The blogs established GSDC as an authority in the field and generated widespread interest, leading to a feature in Forbes’s article, “The Best Generative AI Courses Money Can Buy.”

The Forbes mention greatly increased the program's visibility and credibility, resulting in a surge of traffic and inquiries.

The increased visibility and engagement led to a substantial increase in leads, which converted into sales, boosting enrollments for the certification and driving revenue for GSDC.