"Groovy Clinics — Summer Laser Hair Removal Campaign"
Role: Creative Director
Groovy Clinics, the biggest Egyptian aesthetics and laser clinic, invited me to develop a full 360-degree campaign concept for their Summer 2026 laser hair removal push, targeting Class A women. The brief asked for a campaign that could own the summer conversation in a category that typically talks about treatments and discounts rather than lifestyle and confidence.
I developed a complete campaign strategy including audience insight, creative direction, four distinct video and content concepts, a social content framework across commercial, educational, and promotional formats, and OOH activation. The campaign was built around the emotional territory of summer freedom and pre-season confidence.
1 like · 12 views · Jun 30, 2026
Developed a complete 360-degree laser hair removal campaign.
