Project Showcase: Redesigning Onboarding Experience

In this project, I collaborated with a tech start-up client to redesign their onboarding experience, focusing on improving user experience (UX). The goal was to create a seamless and intuitive onboarding process for desktop and mobile platforms. Throughout the project, I utilized Figma, a popular design tool, to create wireframes and prototypes.

I conducted detailed discussions with the client to understand their business goals, target audience, and pain points in their existing onboarding process. This involved gathering insights about their product, identifying user personas, and establishing project objectives.

To gain a deeper understanding of the target audience, I conducted user research through surveys, interviews, and usability testing. This helped me gather feedback and identify pain points in the current onboarding process. I analysed the research findings to inform the redesign process.

Based on the research findings, I created user flows to map out the ideal journey for different user personas during the onboarding process. This helped identify key touchpoints and prioritise the redesign efforts.

I focused on organizing the information and content for a more streamlined and logical structure. This involved creating a sitemap and defining the hierarchy of information to ensure that users could easily navigate through the onboarding process.

Using the insights from information architecture, I started sketching rough ideas on paper to explore various design possibilities. Once I had a solid direction, I transitioned to Figma to create wireframes. I designed wireframes for both the desktop and mobile versions of the onboarding experience, focusing on simplicity, clarity, and consistency.

I engaged in an iterative design process, incorporating feedback from both the client and potential users. I shared the wireframes with stakeholders, gathered their input, and made necessary revisions. I conducted usability testing sessions using interactive prototypes built in Figma to validate the design decisions and ensure the usability of the onboarding experience.

Throughout the design process, I collaborated closely with the client, developers, and other stakeholders. Figma's collaboration features, such as shared design files and commenting, facilitated effective communication and ensured everyone was on the same page. I also prepared design handoff assets, including design specifications and style guides, to facilitate a smooth transition to the development phase.

Through this project, I successfully redesigned the client's onboarding experience, focusing on improving the user experience. By leveraging Figma's capabilities, I created wireframes and prototypes for both desktop and mobile platforms. The iterative design process, user research, and collaboration with stakeholders played a crucial role in delivering a seamless and intuitive onboarding experience.