Ello Visual Identity

Haider Amjad

Ello - AI Reading Companion

Ello is the world’s first AI reading tutor that helps struggling readers with evidence-based instruction and motivation. The company’s mission is to ensure that all children learn to read and maximize their potential.
As a full-stack designer on the team, I worked on Ello’s first product, Read with Ello, handling product design, illustrations, marketing campaigns, and branding.

Landing Pages

Brand Guidelines

Level Card and Badge Designs

Custom Icons and Illustrations

App Store Screenshots

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Posted Jan 27, 2025

Enhanced Ello’s existing product by designing UI/UX elements, illustrations, and brand guidelines.

Presentation Design
Presentation Design
Pitch Deck Design
Pitch Deck Design
Haider's Design Reel
Haider's Design Reel
myScheduling - UX Design
myScheduling - UX Design