Ello Visual Identity
Haider Amjad
Ello - AI Reading Companion
Ello is the world’s first AI reading tutor that helps struggling readers with evidence-based instruction and motivation. The company’s mission is to ensure that all children learn to read and maximize their potential.
As a full-stack designer on the team, I worked on Ello’s first product, Read with Ello, handling product design, illustrations, marketing campaigns, and branding.
Landing Pages
Brand Guidelines
Level Cards and Badge Designs
Custom Icons and Illustrations
App Store Screenshots
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Posted Jan 27, 2025
Enhanced Ello’s existing product by designing onboarding UI/UX flows, updated illustration systems, and brand identity guidelines.
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Ello
