Meta Ads Editing – Performance-Driven Creative

Worked with a performance marketing team to edit high-converting Meta ad creatives focused on scroll-stopping hooks, retention, and clear messaging.

This project involved transforming raw footage into engaging short-form ads optimized for Facebook and Instagram. Each video was structured to capture attention within the first few seconds, maintain viewer interest through pacing and visual variation, and drive action through clear callouts.

Focused on: • Strong hook execution (first 3 seconds) • Fast-paced, retention-based editing • Clean captions and on-screen text • Visual hierarchy for clarity and engagement • Platform-optimized formatting (Meta Ads)

The goal was to create multiple ad variations that could be tested for performance and scalability.

Video Editor / Creative Support

Adobe Premiere Pro After Effects (for motion graphics)

• Produced multiple ad creatives for testing • Improved overall visual quality and engagement • Delivered fast turnaround for ongoing campaigns