Packaging for a non-alcoholic beverage company

Mixed Up Drinks Co. are already well established in the alcoholic drinks industry, but are looking for a talented designer to create a new look and feel for their new non-alcoholic range.

They are looking for a design that disrupts the space and helps to compete for vital shelf appeal. They have stiff competition from the likes of, Fentimans, Fever-Tree and Belvoir Fruit Farms, so make sure you research these to see what they need to compete with from a creative POV.

I documented my whole journey making these packaging that you can find below