Promota App
Jesse Aguilera
Brand Identity
Promota App
Small business owners deserve great marketing, even without a big budget. I was brought in by LG Electronics to lead the visual design for Promota — an app built to give local businesses an easy way to create, customize, and display promotions on digital screens in real time.
I was brought in as the lead visual designer to establish and expand the visual language that would carry this product to market. The design had to feel approachable enough for a business owner with no design background — and scalable enough to work across hundreds of business types and screen formats. With a real product launch on the line, the visual system had to do more than look good. It had to work.
Before a single template was designed, I built a framework. Understanding the diverse range of industries Promota would serve — from restaurants to salons to retail — meant the system needed structure before it needed style.
That framework guided every design decision, ensuring flexibility across use cases without losing visual consistency. The result was 200+ digital signboard templates across 14 distinct business categories — each one designed so a business owner could customize and update their promotions instantly, then cast to their displays in real time.
Every template was built to align with Promota's broader visual language — translating the brand's approachable, colorful identity into a scalable system that worked as hard as the people using it.
Promota launched on the App Store with a complete visual identity, from app icon to UI language to a library of 200+ templates ready for real businesses on day one.
The app received strong reviews and did exactly what it was built to do — small business owners picked it up, made it their own, and used it to show up better in their market without needing a design team or a marketing budget.
For me this project reinforced something I believe deeply. Brand identity isn't just about how something looks. It's about how well it works for the people it was built for. That's the standard I bring to every project.
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Posted May 13, 2026
Visual design for Promota app enabling small businesses to create promotions easily.
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