Branch Basics: Loyalty Program UI Design

At Branch Basics, I led the design direction for the Pure Perks loyalty program website in close collaboration with the marketing team. Pure Perks embodies the essence of a clean and health-conscious lifestyle, reflecting Branch Basics' commitment to healthy humans and healthy homes. The program was designed to reward customers for their loyalty and dedication to living clean, sustainable lives. I focused on creating a user-friendly, intuitive UI that seamlessly communicated these values and enhanced the customer experience. The final design elevated the program’s digital presence, strengthening engagement and reinforcing Branch Basics' brand mission.