Editorial digital flagship with custom zero-fee commerce and automated WhatsApp order routing.

An editorial digital flagship for emerging fashion label House of Layi Gbadė, engineered in Framer. The platform combines quiet-luxury visual pacing with a bespoke, zero-fee checkout component that routes multi-currency direct payments and pre-filled order payloads seamlessly into WhatsApp giving the brand an elevated web presence and total, no-code CMS autonomy.

Bespoke Framer Platform

Custom Zero-Fee Payment Drawer

WhatsApp Payload Routing

Autonomous Visual CMS

Emerging fashion label House of Layi Gbadė required a high-status digital flagship that mirrored their quiet-luxury runway aesthetic without the bloat, monthly overhead, and rigid transaction fees of conventional e-commerce platforms.

Zero-Fee Direct Settlement: Engineered a custom checkout drawer supporting multi-currency direct bank transfers and multi-chain crypto settlement, completely bypassing third-party transaction tolls.

Automated WhatsApp Order Pipeline: Formulated a structured data pipeline that automatically aggregates customer sizing, cart selections, and payment confirmations into a pre-filled, instant WhatsApp dispatch payload.

Autonomous CMS Governance: Structured an intuitive, no-code inventory and editorial CMS allowing the client to manage seasonal collection drops and editorial lookbooks independently.

The Result: Designed a high-end digital flagship with a zero-fee direct-payment flow (Bank Transfer & Crypto) and automated WhatsApp order routing, giving the brand total revenue control and no-code CMS ownership.