📜Role: Product Design.
🌠Skill: Product thinking, User experience, User research, Interaction design, Visual design.
⛏️Tools: Figma, Adobe Illustrator, Adobe Photoshop.
👔 What is Glom?
Glom is a social media-style application dedicated to fashion, aimed at promoting new styles and stores. My role within the team was to create the product design for the application and website.
❗What is the problem?
In Argentina, fashion is expanding significantly after the pandemic. Currently, 100 fashion-related businesses are being launched per month. The issue is that there isn't a dedicated platform promoting these stores, which is why GLOM will take charge to ensure this is no longer a problem. GLOM will provide the solution for both the stores and users to dress stylishly.
✏️Understanding both the users and the stores is crucial.
To create a user-friendly and innovative application, we must first analyze both the stores and the users. Their interaction within the app is crucial. For users, it's essential to find new fashion trends and innovative garments, along with a seamless purchasing experience that involves a few simple steps, resulting in their chosen item being delivered to their doorstep within 2 days, eliminating the need to go out and search for it.
For the stores, gaining recognition on GLOM is not a challenge, as each store will have an equal opportunity to be noticed by their target audience. They will also have the ability to promote their products. The app will provide a dedicated store interface allowing them to view their statistics, upload promotions, and manage their products with an easy-to-understand and efficient interface.
📎First step
After conducting thorough research, we initiate the user flow within the application. This flow is divided into 2 sections: the buyer's interface and the store's interface. This division ensures that both parties have an enhanced experience within the application.
User Flow:
Store flow:
🧾Wireframes
This helps me establish a foundation and generates ideas for more dynamic and rapid improvements.
✒️Design
Since GLOM was built from scratch, I had to analyze and define its identity starting from the product itself.
