Whipl AirStyler - CRO-Optimized E-Commerce PDP
Thilina Sanjeewa
Designed a high-converting PDP for Whipl, a European DTC beauty brand, to reduce purchase hesitation for their premium 5-in-1 hair styling tool. Delivered complete Figma desktop and mobile layouts centered on conversion rate optimization (CRO).
Key Features & Design Choices:
Trust-First Hero: Featured social proof upfront (42k+ customers, 4.8-star rating).
Smart UI/UX: Model variants with price anchoring and hair-type filtered UGC reviews.
Objection Handling: Included a Standard vs. Pro feature comparison table and strategic FAQs to drive add-to-cart actions.
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Posted Aug 26, 2026
Designed a high-converting PDP for Whipl's 5-in-1 hair tool. Built Figma desktop/mobile layouts using social proof, UGC filters, and CRO to drive checkout.
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