Fit! is a global community connecting athletes with the world’s most innovative fitness equipment paired with world-class content from 50+ instructors.
How it happened
Our long-term client – Fit! – sought Increditors’ assistance in developing a comprehensive content marketing strategy to grow brand awareness and attract more leads.
They sent us the videos of their classes (which we edited most), and we started the project.
The Challenge
The challenging part was the length of the video. Fit! wanted it to be less than 50 seconds while showing as many as the programs they have.
The Solution
We came up with the video wall to showcase +30 programs in one scene and used their most popular programs in single scenes to draw more attention.
Video Wall
How it ended
After 2 rounds of feedback, we swapped a few shots, changed some words, and Fit! approved the video.
Fit! is a global community connecting athletes with the world’s most innovative fitness equipment paired with world-class content from 50+ instructors.