The Whole Truth Foods — E-commerce Platform

Overview Developed a full-stack commerce platform for a clean-label food brand, covering the customer journey and core operational workflows.

Engineering work • Built inventory management, order tracking, customer analytics, and payment flows. • Delivered responsive storefront experiences across product discovery and checkout. • Implemented technical SEO improvements across the commerce experience.

Outcome The SEO work contributed to a 40% increase in organic traffic while the platform brought key commerce operations into one system.

Live product: https://thewholetruthfoods.com/ Stack: React, Node.js, MongoDB