The Burnaby Eagles AFL Team is a social Australian Rules Football club based in Burnaby, BC. With the club's branding and assets in need of an update and recruitment affected by the pandemic, I spearheaded a brand refresh and implemented various initiatives to enhance the team's online presence. By developing a more professional image through a revamped logo, updated assets, and a new website, we positioned the Burnaby Eagles as a standout among Vancouver's AFL clubs.