Polartec Web Design
Dylan Kiley
UX Designer for a complete redesign of the Polartec website.
The client was ready for an overhaul and wanted to balance focus effectively between B2B & B2C customers. Show what their fabrics were capable of, and show what amazing products have been made with their offerings.
I analyzed every page, tracking bounce rate, scroll depth, and the most common flows. After user testing to confirm the flows, I worked with Mynt to make sure the site was beautiful as well as functional.
Bounce rate dropped, scroll depth increased, and email sign up skyrocketed!
Hero
About us on homepage
Intuitive navigation to help customers find exactly what they're looking for
Fabric details
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Posted Jan 29, 2025
UX designer for Polartec. Complete site overhaul as part of a brand refresh.
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Timeline
Mar 1, 2024 - May 31, 2026
