Meto: Healthcare Platform Website Development and SEO Growth

Duration: 8 months (v1: 3 months, v2 Strategic Revamp: 5 months) Role: Frontend Engineer & Technical SEO Specialist Technologies: Next.js, React, TypeScript, Prismic CMS, Stripe, Schema.org, IndexNow API

Meto is a metabolic health platform connecting patients with specialized providers for weight management, diabetes care, and hormone optimization. I took ownership of the website's entire lifecycle, from building its foundation (V1) to leading a strategic revamp (V2) centered on explosive user growth and performance optimization.

Implemented comprehensive programmatic SEO strategy, generating 320,000+ targeted pages across provider profiles, specialties, locations, medications, insurance coverage, and symptom-based searches

Delivered measurable growth metrics: 2.5M+ search impressions and 15,000+ organic clicks within 3 months of V2 launch

Increased daily signups from baseline to 40+ users through strategic content optimization and search visibility improvements

Established robust technical SEO foundation including schema.org markup implementation, strategic sitemap organization by page type, and IndexNow API integration for rapid search engine discovery

🏥 Advanced Healthcare Provider Search Platform

Built comprehensive provider search and filtering system across 8 critical parameters: specialty, location, provider type, gender, insurance acceptance, race, virtual/in-person availability, and real-time scheduling availability

Designed detailed provider profile pages featuring credentials, experience, patient reviews, insurance information, and integrated scheduling functionality to support informed patient decision-making

Created location-based search with radius functionality, enabling patients to find providers within their preferred distance range

Developed 3-step booking workflow with Stripe payment integration, enabling direct appointment scheduling and secure payment processing from provider profiles

Created interactive appointment booking system with calendar picker functionality, allowing patients to view and select available time slots in real-time

Implemented external appointment request system with live calendar availability checking, preventing double-bookings and ensuring accurate scheduling coordination

Launched content marketing initiative through Prismic CMS-powered blog, creating a scalable content management system for the marketing/growth team

Enhanced domain authority and search visibility through strategic content planning focused on metabolic health topics and local search optimization

Implemented automated content workflows that allow medical experts to publish content while maintaining SEO best practices and compliance standards

Created content categorization and tagging system that supports both user navigation and search engine understanding of topical expertise

Next.js 14+ with App Router for optimal performance and SEO capabilities

Dynamic page generation for 320k+ provider and marketing pages using API-driven content

Core Web Vitals optimization achieving 90+ Lighthouse scores across all page types

Schema.org structured data implementation for healthcare provider markup

RESTful API integration with healthcare provider databases and scheduling systems

Stripe Connect implementation for multi-provider payment processing

IndexNow API integration for instant search engine page discovery

Real-time availability checking to prevent scheduling conflicts

Headless CMS architecture with Prismic for content marketing scalability

Automated sitemap generation organized by content type for optimal crawling

Multi-location page templating supporting nationwide provider network expansion

🔍 2.5M+ search impressions within 3 months

📈 15k+ organic clicks driving qualified traffic

👥 40+ daily signups (significant increase from baseline)

📊 220k+ indexed pages for comprehensive search coverage

⚡ 90+ Lighthouse Performance Score across all page types

🎯 100% Core Web Vitals compliance for optimal user experience

🔄 Zero booking conflicts through real-time availability system

📱 Responsive design optimized for mobile healthcare consumers

💰 Integrated payment processing eliminating booking friction

🌍 National search visibility across multiple health conditions and locations

📝 Scalable content system supporting ongoing marketing initiatives