OTT Platform Maintenance & Tech Stack Enhancement
Ibrahim Aftab
Project Overview
As a Lead Frontend Engineer, I transformed the technical infrastructure of a leading OTT platform, focusing on performance optimization, security enhancements, and user engagement improvements. Through strategic upgrades and integrations, I contributed to a seamless, high-performance streaming experience that drove both user retention and business growth.
Key Challenges & Solutions
Performance Bottlenecks & Slow Load Times
Challenge: Lagging response times & sluggish performance.
Solution: Implemented lazy loading, caching strategies, and API optimizations.
Impact: Reduced page load time by 35%, significantly improving user experience.
Low SEO Visibility & Organic Traffic
Challenge: Weak search rankings & discoverability issues.
Solution: Enhanced structured data, schema markup, and metadata optimization.
Impact: 15% increase in organic traffic, making the platform more discoverable.
Security Vulnerabilities & Compliance Issues
Challenge: Risks related to authentication & data security.
Solution: Integrated JWT authentication, OAuth 2.0, and security audits.
Impact: Security vulnerabilities reduced by 40%, ensuring compliance.
Limited User Engagement & Feature Constraints
Challenge: Lack of interactive and engaging features.
Solution: Integrated SportsBuff for real-time interaction, JWPlayer & Next.js upgrades.
Impact: Increased watch time by 25% and retention by 30%, enhancing monetization.
Measurable Business Impact
20% increase in daily active users after technical optimizations.
35% faster load times, leading to better engagement.
15% organic traffic boost from improved SEO strategies.
40% reduction in security risks, ensuring safer user experiences.
Higher retention and revenue growth due to enhanced streaming and interactive features.
Leadership & Collaboration
Led a team of 5 engineers in migrating the frontend to TypeScript for better maintainability.
Worked with marketing & product teams to improve user acquisition through SEO and performance enhancements.
Optimized internal workflows to improve cross-team collaboration, reducing development turnaround time.
Let’s Connect!
Looking to enhance your OTT platform’s performance, security, or engagement? Let’s discuss how I can help you drive measurable growth through strategic tech enhancements. 🚀
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Posted Feb 9, 2025
Optimized OTT platform with SEO, performance, security, new features, TypeScript migration, CI/CD, Jest, and Next.js upgrades for a scalable, secure experience.
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