OTT Platform Maintenance & Tech Stack Enhancement by Ibrahim Aftab

Ibrahim Aftab

UX Engineer

Frontend Engineer

Next.js

React

TypeScript

Project Overview

As a Lead Frontend Engineer, I transformed the technical infrastructure of a leading OTT platform, focusing on performance optimization, security enhancements, and user engagement improvements. Through strategic upgrades and integrations, I contributed to a seamless, high-performance streaming experience that drove both user retention and business growth.

Key Challenges & Solutions

Performance Bottlenecks & Slow Load Times

Challenge: Lagging response times & sluggish performance.

Solution: Implemented lazy loading, caching strategies, and API optimizations.

Impact: Reduced page load time by 35%, significantly improving user experience.

Low SEO Visibility & Organic Traffic

Challenge: Weak search rankings & discoverability issues.

Solution: Enhanced structured data, schema markup, and metadata optimization.

Impact: 15% increase in organic traffic, making the platform more discoverable.

Security Vulnerabilities & Compliance Issues

Challenge: Risks related to authentication & data security.

Solution: Integrated JWT authentication, OAuth 2.0, and security audits.

Impact: Security vulnerabilities reduced by 40%, ensuring compliance.

Limited User Engagement & Feature Constraints

Challenge: Lack of interactive and engaging features.

Solution: Integrated SportsBuff for real-time interaction, JWPlayer & Next.js upgrades.

Impact: Increased watch time by 25% and retention by 30%, enhancing monetization.

Measurable Business Impact

20% increase in daily active users after technical optimizations.

35% faster load times, leading to better engagement.

15% organic traffic boost from improved SEO strategies.

40% reduction in security risks, ensuring safer user experiences.

Higher retention and revenue growth due to enhanced streaming and interactive features.

Leadership & Collaboration

Led a team of 5 engineers in migrating the frontend to TypeScript for better maintainability.

Worked with marketing & product teams to improve user acquisition through SEO and performance enhancements.

Optimized internal workflows to improve cross-team collaboration, reducing development turnaround time.

Let’s Connect!

Looking to enhance your OTT platform’s performance, security, or engagement? Let’s discuss how I can help you drive measurable growth through strategic tech enhancements. 🚀

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Posted Feb 9, 2025

Optimized OTT platform with SEO, performance, security, new features, TypeScript migration, CI/CD, Jest, and Next.js upgrades for a scalable, secure experience.

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