UX Case Study | Mobile-ordering App for Bakery
Kristine Ledesma
Project Overview
Muffin Me is a popular bakery shop that specializes in a wide variety of freshly baked muffins, pastries, and other delightful treats.
In the absence of a mobile ordering app, customers are constrained to traditional methods of ordering, such as in-person visits or phone orders. These conventional methods often result in longer wait times during peak hours and can deter potential customers who seek quick and convenient ways to indulge in Muffin Me's delectable offerings.
The primary goal is to provide a seamless and efficient experience for customers while maintaining the exceptional quality and customer service that Muffin Me is known for.
Design Process
Empathize, Define, & Ideate
User Research | User Persona | User Journey Map | Usability Study | User flow
Research & Wireframe
Paper & digital wireframe | Lo-fi Prototype | Information architecture
Design
Design system | Brand identity | High fidelity wireframe | Visual design | Prototype
Prototype testing (UT)
Usability Testing
