Geneva Call: Laws of War

An educational platform for combatants and policy makers on the Law of Armed Conflict (LOAC). The project involved creating a brand identity and awareness campaign for diverse global stakeholders, with particular focus on the Ukraine. Leading design for this Geneva Call initiative, I developed the visual identity including typography, colour system, and custom isometric 3D assets. The brand launched through a digital campaign and website. Brand Design Art Direction Graphic Design Solution

Challenge

LWB posed two distinct challenges. First, the subject matter: international humanitarian law training for active combatants in Ukraine. Sensitive, high-stakes, no room for missteps. Second, the platform needed to unify existing Ukrainian initiatives (in Cyrillic) with new international content for wider audiences.

The Bootcamp paired training modules with gamified IHL scenarios. We drew on military training aesthetics: grounded palette, sharp accents, sleek rendered graphics. A carefully matched Cyrillic/Latin typeface pairing kept visual consistency across languages, while tone of voice was calibrated to land clearly in both English and Ukrainian.