How Much Does a Landing Page Cost in 2023? [insights included]
Marc Bovenzi
With so many pricing options available, it can give you a slight case of cost analysis paralysis.
As an experienced digital marketer who’s built many landing pages, I know that there are many variables that determine a landing page’s true cost.
A landing page’s layout and development are just one angle to consider.
Content production, advertising, testing, and optimization can also give you a run for your money.
This article will uncover all you need to know about the upfront and indirect costs of running a landing page, whether you’re building it yourself, hiring a freelancer, or hiring an agency.
Importance of Creating a Landing Page
Landing pages shine the most during marketing and advertising campaigns or promotions.
That’s because it focuses the page visitor on one specific objective so they don’t become distracted by other attention-grabbing content.
A landing page’s main objective is increasing conversions, which are usually to turn visitors into leads.
The call to action can be anything from filling out a form or survey, providing their email address, accessing a free trial, downloading free content, booking a demo, and more.
Do you want more immediate sales? Then, I’d recommend using a sales funnel builder like ClickFunnels or Lead Pages.
Cost of a landing page in 2023 – Here are your options.
The question “How much does it cost to make a landing page” is really about the opportunity costs.
Deciding on which landing page design option you’ll want to go with essentially boils down to what you value the most – time or money.
An entrepreneur just starting out may not have enough capital to build a landing page compared to a growing business.
When deciding how much to spend, it’s important to treat it as a business investment, not an expense.
Do it yourself [DIY] with a Landing Page Builder
If you’re on a tight financial budget, popular landing page builders can be the answer.
You can create landing pages by yourself using a drag-and-drop (no code) builder for a super affordable price.
The overall cost of landing page builders themselves cost $29 to $299 per month, depending on the provider plans.
But have you considered all the costs?
Here are some cost considerations when deciding to use a landing page builder or not.
Page layouts can be designed from scratch, or you can get a head start with a pre-built template.
The variety and quality of templates will vary greatly depending on if you want a free template or a premium paid template design and which platform you choose.
Typically, site builders like Wix or Weebly will offer fewer design and layout capabilities compared to e.g. Elementor combined with WordPress due to its simpler setup appeal.
The prices for basic landing page templates can range anywhere from $19 to $99, while premium templates can be hundreds of dollars.
Development
While it’s easy to drag and drop design elements, a lot of work still needs to go into both the technical and visual aspects of a landing page.
If you don’t have experience with how to build a high-performing landing page, you might be at a huge disadvantage.
This could cost you later on with underperforming marketing campaigns and wasted ad spend.
There are some themed templates you can buy that are already the type of landing page used in your industry and get you closer to the outcome you want to achieve.
Hosting and Maintenance
Hosting your site on landing page builders is not really too expensive.
There is even free hosting available, but you’ll be stuck with their branding shown on the page.
Paid plans also let you connect your own domain to the landing page instead of the URL being branded like this [sitename.wix.com].
Based on the price research in the chart, hosting can cost from $3 up to $22 per month for those brands.
Content Production
Professionally written copy for a landing page can cost between $75 to $500 per landing page, depending on who you hire.
Free images can be used, but I recommended using more premium high-quality pictures that convey visually what you want to express.
Making videos can be free if you use your phone and you know how to do basic editing. When the vibe of the video requires a more professional feel, you’ll have to pay someone to film and/or edit your content. The cost can range from $50 to $150 per hour.
Subscriptions to sites like Adobe, Shutterstock, Envato, etc can offer stock images and video clips that are copyright free. Prices usually range from $10 to $60 per month based on how many downloads you need.
Testing
Website builder companies are notorious for having slow site speeds.
I’d ask your website hosting provider to optimize your page for speed because the slower your site is, the more people will “bounce” off your page and not read it.
To grade your site performance, you can use free tools like GTMetrix before having a conversation with support. Again, the speed of your site can hurt the performance of your campaigns and your bottom line.
Optimization
In order to optimize your landing page to get the most ROI and function from it, you may need to install additional plugins that cost money.
There’s also a chance you’ll need to use a tool for webhooks that allow you to trigger an event after an action has been taken on your page.
For example, you could use Zapier to trigger information to be sent to your CRM, tag the lead, and then send an email from your email automation software.
To give you an idea, Zapier’s paid plans cost anywhere from $19.99 to $4,999 per month, depending on what plan you choose and how many tasks are completed.
Hire a freelancer to build your landing page.
Hiring freelancers on sites like Upwork and Fiverr to help you build landing pages is a better option for most people.
It’s the “happy medium” between doing it yourself and hiring an agency to build one for you because:
The price of a landing page is usually less expensive
It frees you up to do other things with your time
Nothing much to learn
One of the big cons to using a freelancer is that it may take them a lot longer to get things done if they don’t have a team.
However, there are agencies that present themselves as freelancers on these types of sites.
Layout & Development
It might be possible to find specialists who know how to build landing pages for your niche.
Since you don’t need to be an expert at web design now, you can ask the freelancer to build a more effective landing page in WordPress instead of using an inferior drag-and-drop site builder.
If you have enough experience to know what needs to be done, you can communicate to them exactly what you need.
Be aware that the completed project may take longer than expected because there might be only 1 person building it or they’re prioritizing a higher-paying client.
On Fiverr, it’s estimated that you can get a landing page built for as low as $80 to $150 per project. The Fiverr-certified pros can command costs from $300 to $3,000 per project.
On Upwork, the cost of hiring a landing page designer is from $13 to $179 per hour, based on their skills.
Keep in mind if the landing page may require custom coding from a web developer, be ready to pay much higher costs.
Hosting and Maintenance
Paying for the hosting service is still a requirement. Otherwise, your site won’t be active.
You’ll choose from one of the best hosting providers like Bluehost, GoDaddy, WPX, or a landing page builder provider.
I used GoDaddy for many years and then discovered WPX.
GoDaddy has the best pricing for hosting, starting at $4.99 per month for the first 3 years.
Even though WPX costs $24.99 per month to host 1 site. I found they have the best combination of service and pricing. They’re so quick to help you with anything you need via their customer service chat.
Bluehost has some pretty good deals too. For $10.99 per month, it includes hosting for 1 domain, and your domain name is free for 1 year too.
A lot of times, when you hire a freelancer to build a quality landing page, you can skip having to sign up for a bunch of subscriptions.
They’ll add any images, videos, and audio content to your site for you. If there are any costs involved in buying media, they will be included in your total costs.
Testing
It’s likely that if you’re using a freelancer, you’re also ready to do some digital marketing and run ads.
You’ll want to perform some split testing with your target audience going to your new landing page to see which version is more likely to get conversions.
Optimization
There are a bunch of considerations for leveling up your landing page performance if you’re using WordPress or something similar. The pricing will vary based on the scope of work and the freelancer’s capabilities.
SEO (search engine optimization) – freelancers can perform keyword research, on-page optimization, content creation, and link building.
Website speed optimization – ask a freelancer to speed up your website by minimizing file sizes, optimizing code, and caching.
Content optimization – hiring a freelancer to improve the structure of your website, content structure, readability, and keyword choices. It’s especially important if you want to make your page as convincing and useful as possible.
Conversion rate optimization – have someone analyze user behavior, conduct a/b testing, and make data-driven optimizations to improve your conversion rates.
Mobile Optimization – make sure your landing page is mobile-friendly and has a responsive design to work on multiple devices. The freelancer can adjust the design, optimize media and images, and improve the user experience on mobile devices.
Hire an agency
What’s the cost to build a landing page with an agency?
Agency pricing for landing page development can cost anywhere from $300-$3,000 per landing page, according to Brimar Online Marketing Agency.
Be aware that some agencies manage freelancers themselves to get work done while they just manage the project.
Look at it this way, though. You don’t need to spend time trying to figure out who the right people are for the job.
The success of your landing page is increased by using an agency that has lots of experience.
Layout & Development
The advantages of hiring a professional web design agency for landing page services are plentiful.
Web design agencies tend to have the most resources and some of the best talent on their team.
That means you’ll get the best landing page experience with a proposal that includes step-by-step processes and the expected timeline for when your project will be ready.
All layout and web development costs will be included in the initial proposal.
Hosting and Maintenance
After the agency creates. your landing page, the agency can manage your site.
Most likely, the agency can include it with the original deal.
For a single landing page, hosting and maintenance fees are around $100-$200 per year.
You can lean back in your chair and relax because agencies will handle all the content production for you.
Testing
Agencies are able to test the on-page and off-page technical performance of your landing page prior to it going live.
Don’t worry. It’s included in the overall price.
Optimization
Marketing agencies who also have website expertise will be your best bet for optimizing a converting landing page.
SEO (search engine optimization) – agencies can perform keyword research, on-page optimization, content creation, and link building. SEO packages are usually on a monthly retainer, and prices can range from a few hundred to a few thousand dollars.
Website speed optimization – speed up your website by minimizing file sizes, optimizing code, and caching.
Content optimization – agencies can improve the structure of your website, content structure, readability, and keyword choices. It’s especially important if you want to make your page as convincing and useful as possible. It’s usually a one-time fee or ongoing fee if you need the page continually monitored.
Conversion rate optimization – expert marketers will analyze user behavior, conduct a/b testing, and make data-driven optimizations to improve your conversion rates. Pricing can be based on hourly rates or cost per page.
Mobile Optimization – make sure your landing page is mobile-friendly and has a responsive design to work on multiple devices. The freelancer can adjust the design, optimize media and images, and improve the user experience on mobile devices. This can also be a one-time fee, or you might incur a monthly maintenance cost.
Wrap Up
I hope you enjoyed reading about landing page pricing and found it informative!
As you can tell, the costs to create a successful landing page involve various factors you might not have thought of yet.
Now, I understand that not everyone has the patience, time, or technical expertise to tackle this on their own.
But hey, if you’ve got the cash to spare, there are plenty of professionals out there who can handle it for you.
So go ahead and invest in a top-notch landing page that’ll bring you the results you’re looking for!
FAQ
What’s a landing page?
A landing page is a single web page with one specific mission in mind, to convert visitors into leads.
Sometimes the landing page is not part of your main site domain and can be a hidden page hosted on your main domain or a subdomain.
Should I use a simple landing page or a custom landing page?
Choosing between a simple or customized landing page depends on your goal.
If you have a basic message and don’t need fancy designs, a simple landing page is good and costs less.
But a custom landing page is worth investing in if you want special designs, cool features, or a unique experience.
It all depends on what you want to do with your page!
Can I use a landing page for PPC ads?
Yes. It’s quite common to use multiple PPC landing pages for ads based on the keywords or audience being targeted.
How should I optimize a PPC landing page?
A landing page of your PPC campaign doesn’t need to be optimized for SEO, but it should be for conversion rate optimization at a minimum.
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Posted Jul 1, 2023
With so many pricing options available, it can give you a slight case of cost analysis paralysis.
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