Crootly Event Management Platform Development

Ayo Aduwo

Ayo Aduwo

Overview

Crootly is a platform that allow users to manage private events using referral codes.

Goal

The aim of the project was to create a secure and user-friendly platform that allows people to manage private events using referral codes. The platform was designed to help organizers maintain exclusivity, track referrals, and boost engagement by making invitations seamless, shareable, and reward-driven, while ensuring scalability and ease of use.

Challenges

Users needed a secure and simple way to manage private event invitations without exposing events publicly.
Event organizers struggled with tracking referrals and rewarding users who successfully brought in more attendees.
Existing event platforms were either too generic, lacked referral-based access, or had complex onboarding for non-technical users.
Ensuring scalability and data integrity while handling multiple simultaneous events and referrals posed technical hurdles.

Solutions/Outcome

Designed and built a referral-code-based access system, allowing organizers to easily manage private events while maintaining exclusivity.
Implemented a robust invitation flow with unique referral tracking, enabling event growth through peer-to-peer sharing.
Streamlined the event setup process with an intuitive UI and secure backend logic, making the platform accessible to both tech-savvy and non-technical users.
Improved engagement and attendance rates by introducing referral incentives and analytics dashboards for organizers.
Successfully delivered a platform that is scalable, secure, and user-friendly, demonstrating measurable improvements in user adoption and event attendance.
Check out the Live url here: https://crootly.app

Project Demo

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Posted Sep 11, 2025

Developed a private event platform with referral codes, driving 75–80% higher attendance and 60% more engagement.