dub is a social investing app where you can automatically copy the trades of other investors. Instead of picking individual stocks yourself, you can follow experienced traders, hedge fund managers, or finance creators and have their trades mirrored in your own account.

The goal of the website was to clearly explain a fairly new concept for many people: copy trading. The product combines investing with a social layer, so the challenge was making it instantly understandable while still feeling trustworthy and professional.

The site needed to show how the platform works, why it’s different from traditional investing apps, and make it clear that everything runs on a regulated brokerage infrastructure.

I designed and built the website in Framer with a strong focus on clarity and flow. The structure walks visitors through the core idea of the product — that instead of picking stocks, you can simply pick investors to follow.

Visually, the design leans into a clean and modern fintech aesthetic. Clear typography, strong hierarchy, and simple visual sections help break down how the platform works without overwhelming the user. Subtle motion and interactive elements were used to keep the experience dynamic while still feeling trustworthy and product-focused.