Pilled is a wellness brand built to redefine how people connect with health — bold, approachable, and rooted in community. The goal was to create an identity that inspires movement, real connection, and trust while capturing a balance between playfulness and purpose. I led the creative direction and brand design, shaping the vision through intentional choices in color, typography, and layout. The result is a cohesive identity that feels energetic, human, and distinctly Pilled — a brand that makes wellness feel alive and accessible.