NERAL & MOSS: Brand Campaign System (Spec Concept)
Jesse Gamble
NERAL & MOSS is a fictional concept brand created as a design exercise to demonstrate how one visual idea can extend across a launch system.
The fictional company is an environmentally minded home and personal-care brand. The creative direction pairs a restrained moss-green identity with literal living moss interacting with typography, packaging, digital surfaces, and physical applications.
The campaign system includes
Primary wordmark and secondary mark
Colour and typography system
Three-product packaging family
Hero campaign advertising
Website presentation
Social formats
Physical environmental application
The goal was not to make a page of disconnected mockups. Each application uses the same identity, product architecture, palette, photography, and moss motif so the campaign reads as one system across different formats.
This is spec/concept work. NERAL & MOSS is fictional and is not presented as a client.
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Posted Sep 10, 2026
A fictional environmental brand concept showing one visual system carried across identity, packaging, advertising, web, social, and physical applications.
