Synack B2B Content Engine by Sal VanegasSynack B2B Content Engine by Sal Vanegas

Synack B2B Content Engine

Sal Vanegas

Sal Vanegas

Project Case Study: Synack B2B Content Engine

The Vision For several years, I served as a core creative partner for Synack, a global leader in cybersecurity. My objective was to translate complex, high-level technical concepts into a professional video ecosystem that maintained brand authority while scaling engagement across their global platforms.
Strategic Execution & Motion Design I was responsible for the end-to-end development of the brand’s visual motion language, ensuring a "Top-in-Class" identity across multiple high-stakes deliverables.

Logo Video Branding & Identity

I designed and engineered the core motion graphics framework for Synack’s video branding. This became the foundational asset from which all other video content and marketing materials were derived, ensuring absolute brand coherence.
Logo Branding Closer for Social Media Reels + Tiktok

Nasdaq Times Square Banner

 Using the brand animations I developed, I created a high-impact, seamless loop motion graphics ad. This was featured on the Nasdaq billboard in Times Square, NYC, requiring precision technical execution for large-scale public display.

Ethical Hacker Retreat (Costa Rica):

I served as the Production Coordinator and Lead Editor for this high-end sizzle reel. I oversaw the logistics, hired and managed a local team of videographers in Costa Rica, and directed the capture of a private retreat for Synack’s elite hacker team. I personally handled the final editing and post-production to ensure the energy of the event matched Synack’s premium brand standards.

The "Synack Red Team" Series

 I led the full motion graphics post-production for this explainer series. I took abstract cybersecurity concepts—specifically what it means to be a "Red Team" ethical hacker—and synthesized them into clear, visually compelling narratives. We also used parts of the footage of the Costa Rica retreat to promote the different activities and perks that you can enjoy by joining Synack's "Red Team".

The Result

This partnership defined Synack’s modern visual identity across digital and physical spaces. It serves as a blueprint for my approach to B2B Content Scaling: building repeatable, high-quality motion pipelines and managing remote production teams to deliver world-class content at scale.
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Posted Apr 6, 2026

Developed Synack's visual motion language via video content and motion graphics.