Game Boosting Website
VA DESIGNS
Game boosting website
Dving is a website designed for boosting gaming accounts in popular online games. The main product offered on the site is boosting services.
Client
DVING
Service
UI/UX Design
Year
2024
About the Project
Dving is a website designed for boosting gaming accounts in popular online games. The main product offered on the site is boosting services.
Problems
Suboptimal user experience on key pages
Poor conversion rates
Lack of clarity regarding the service process for users
Absence of distinctive branding, resulting in a website that closely resembled competitors
Users struggling to comprehend the company's core offerings
Responsibilities
Conduct UX research
Develop new branding guidelines
Design UI
Create mobile-responsive versions
Approach
Conduct user interviews and testing on the old website to pinpoint user challenges.
Perform thorough competitor analyses to identify top features and solutions.
Develop personas to grasp users' demographics, motivations, and problems they aim to solve.
Create and test low-fidelity wireframes for initial design exploration.
Develop and test high-fidelity prototypes for refinement.
Ensure accessibility standards compliance for inclusivity.
Design and test mobile versions to accommodate various devices.
Prepare multiple options for key pages for A/B testing to optimize performance.
Results
Conversion rates increased by 56% during the initial launch.
A 19% grow in user retention.
Engagement rates raised by 12%.
Insight:
Over 80% of users are purchasing only one game service.
Action:
Adjusted the cover section to showcase multiple heroes.
Presented a broader range of games upfront.
Insight:
Identified a lack of effective navigation and catalog button.
Action:
Added a catalog button to the navigation menu.
Included hot offers within the catalog section.
Users are experiencing difficulty understanding the service process.
Action:
Implemented a "How It Works" section.
Insight:
Users prefer to create custom orders by contacting operators directly.
Action:
Redesigned the interface to prominently display various contact options.
Streamlined the process to make it easier for users to initiate custom orders.
Insight:
A significant number of users are abandoning the page during the checkout process.
Action:
Improved the checkout process by introducing clear steps.
Removed the main navigation to minimize distractions, leaving only the logo and support options.
Update:
Enhanced the user profile section to include all orders, including unpaid ones.
Added a convenient "Pay" button to expedite order payments and assist users in completing their purchases promptly.
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Posted May 20, 2026
Designed a boosting website for gaming accounts, enhancing UX and conversion rates dramatically.
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