ANJU

ANJU was a fully realized project where I was responsible for every aspect of the creative process. I developed the brand identity and visual direction, crafting a cohesive look and feel that resonated with the brand's values. I designed labels for multiple packaging variations, ensuring each one aligned with the overall aesthetic. In addition, I produced a captivating teaser video to generate excitement around the launch and handled all print materials, from promotional collateral to product literature. The result was a complete, cohesive brand experience that seamlessly tied together both digital and physical touchpoints.