Brand Storytelling - CVS Health - Producer & Editor

Field produced a 2-day shoot in Miami and edited this video for CVS Health's Paragon Award, the highest honor given to store and office employees. The final piece was shown at the annual national retail conference before thousands of senior colleagues and was personally reviewed and approved by the CEO.

We spent 13 hours shooting on Day 1 and 8 hours on Day 2, coming away with roughly 10 hours of raw footage. Before the shoot, we created the brief in partnership with the subject's supervisor to make sure we captured the right metrics for the internal version of the video (these were edited out for this external cut). We also conducted pre-interviews with most of the interview subjects to get a feel for the story before cameras rolled.

The editorial direction had three pillars: demonstrate the subject's professional excellence, show any hardships they'd had to overcome, and capture what their life looks like away from CVS Health. The goal was emotional storytelling grounded in real specifics, not a corporate highlight reel.

The timeline was tight. We shot in late July and needed CEO approval by mid-August ahead of the first showing at the national conference the first full week of September. That left very little room between rough cut, revisions, and final sign-off at the highest level of the company.

A brand storytelling piece that earned CEO approval on a compressed timeline, shown to thousands of senior CVS Health colleagues at their most important annual event. The video balanced genuine emotional storytelling with the internal metrics and recognition the Paragon Award demands.