The DoughLab is an innovative proposal for a company specializing in the production of pizza dough balls, catering to restaurants and pizzerias requiring bulk supplies. The aim was to create a modern, storytelling website that not only explains the benefits and processes of The DoughLab but also enables easy ordering directly through the website.

The client sought a digital solution to introduce their pizza dough ball business to the market in a compelling way. They needed a website that could effectively communicate the quality and convenience of their product while providing a straightforward ordering system.

Storytelling Approach: The website was designed to take visitors on a journey through the world of The DoughLab, with each scroll revealing a new chapter of the story—from the sourcing of ingredients to the final delivery of the product.

Visual Design: Utilizing Framer, the site features rich scrolling animations that visually engage users while they learn about the product. The design is clean and modern, focusing on high-quality images and animations to showcase the dough balls.

Built with Framer: The entire site was developed using Framer, chosen for its powerful animation capabilities and flexibility in creating responsive, interactive websites.

Ordering System Integration: Integration with WhatsApp for placing orders directly through the website, providing a seamless user experience. Zapier automations were set up to handle these orders, ensuring that they are processed efficiently and without manual intervention.

SEO and Performance Optimization: The site is optimized for search engines and performance, ensuring it loads quickly and ranks well, making it easily discoverable for potential customers.

The DoughLab website successfully delivers a captivating online experience that educates visitors about the product while making it easy to place orders. The integration of storytelling elements with practical business functionalities has positioned The DoughLab as an innovative leader in the pizza supply industry.