Custom Funnel Website Redesign
Ali Kashif
Verified
Custom Funnel — Website Redesign Case Study
Note
**This project is still in progress and the design is being updated based on client feedback.**
The problem
Alex, the founder of Custom Funnel, reached out with a simple request:
“We need a website to showcase our work.”
They already had a website.
But the problem was not about having a website.
The real problem was:
The website did not match their real quality
It felt weak compared to the results they deliver
It did not build trust fast
Custom Funnel helps brands grow profit first.
But their website did not show that confidence.
If a brand is spending big money on ads,
they need to trust the people behind it.
The old website failed to do that.
👇 Old version
The goal
The goal was very clear:
Create a website that:
Shows their work clearly
Feels strong, premium, and serious
Matches the level of clients they want
Not just a “good-looking” site,
but a website that supports sales and trust.
The approach
First, we jumped on a call.
Not to talk about colours or fonts.
We talked about:
Their real struggles
The type of clients they want
What makes them different from other agencies
The focus was simple:
How do we make visitors understand Custom Funnel in seconds?
After that:
I created a clear wireframe
Focused on structure and flow
Made sure every section had a purpose
Once the wireframe was approved,
I moved it into a clean, pixel-perfect design.
👇 Final design
The solution
Instead of over-designing, I focused on:
Clear messaging (profit-first mindset)
Strong hierarchy so people don’t get confused
A modern look that feels confident, not flashy
Every section answers one question:
“Why should I trust these people with my money?”
The result is a website that:
Feels professional
Explains their value fast
Supports their sales process
Deliverables
Fully custom website design in Figma
Responsive layout for all screen sizes
Clean structure for easy future edits
This project was not about making a “cool website”.
It was about:
Matching the website with the real level of the business.
If your website feels smaller than your work,
you’re losing trust before the first call.
Want something similar?
If you run a serious business
and your website doesn’t show that yet,
Book a free 15-min call
and let’s see if this makes sense for you.
Like this project
Posted Dec 27, 2025
Redesigned Custom Funnel's website to enhance trust and support sales.
Likes
11
Views
96
Timeline
Oct 30, 2025 - Dec 26, 2025
Clients
CustomFunnel
