Marketing Strategy - Skincare brand



Project Description: Digital Marketing Strategy for Curala Skincare

Objective:This project aimed to modernise Curala Skincare's digital marketing strategy, addressing outdated branding and unclear social media content.

Scope:The project included:

1. Branding Enhancement: Creation of a new logo, brand colours, and guidelines.
2. Market and Competitor Research: Analysis of market trends and competitors.
3. Social Media Content Plan: Development of a one-month content plan with engaging strategies.
4. Brand Positioning Enhancement: Creation of digital mock-ups for improved brand positioning.

Approach:

1. Branding: Collaborated with the client to design a new logo and establish brand guidelines.
2. Research: Analysed the skincare market and competitors to inform strategy.
3. Content Planning: Crafted a one-month content plan tailored to the target audience.
4. Brand Positioning: Created visually appealing digital mock-ups to highlight unique selling points.

Outcome: The project resulted in:

• Refreshed branding with a new logo and branding
• Informed strategies based on market and competitor insights.
• Engaging content 1-month plan for social media.
• Enhanced brand positioning through compelling digital mock-ups of the product and brand
• Launch of the first website of the brand