UMich All-Male K-pop Dance Team (Fall '24 Creative Concept)

For this project with Daebak 3 (DB3), I led the creative direction, including conceptualizing and executing the photoshoot for the semester. I designed high-quality graphics using Adobe Photoshop and Canva, developed a cohesive creative theme (inspired by a mix of Cybercore and Frutiger Aero), and managed the social media presence, including scheduling and writing engaging captions. This project showcases my skills for ensuring a visually striking and consistent brand presence across all platforms. Follow us on Instagram: @db3_umich!

Cybercore: "a mixture of futuristic and sci-fi-inspired fashion that's also nostalgic for the past; influenced by the appearance of digital editing, and old web aesthetics, such as GIFs, video games, and clip art that expresses the internet culture of mid '90s to late '00s" (Pinterest)

Frutiger Aero: "characterized by its use of glossy textures, cloudy skies, tropical fish, water, bubbles, glass, lens flare, sprawling patterns, "humanism," aero glass, Frutiger fonts, Abstract Tech, auroras and vibrant colors (usually greens and blues); the dates of the aesthetic overlap the early days of Web 2.0 and the transition from feature phones to smartphones" (Aesthetics Wiki)