A community for tech-savvy scientists

Aliaksandra Baidak

Communications Specialist
Digital Marketer
Asana
Figma
G Suite
Miro


The challenge

The current research environment is fragmented, lacks automation, and does not utilize a vast amount of data. The research processes, tools, and methodologies have to be modernized and approached with technology-savvy expertise.

The goal

Our motivation is to innovate and modernize science and research using the latest technologies and organizational principles, which have accelerated in recent years and are already being successfully applied across other industries and areas.

The Community Circle



What I did for communications:

  • Find relevant scientific influencers and ask them to make a promo post.
  • Curated well-made content from respected media.
  • Hosted monthly online events to inspire the audience.
  • Cross-posted and met similar initiatives in order to grow together.
  • Tailored website, community board, LinkedIn, and Twitter.

Organic Results after six months of work:

+130 active followers on LinkedIn

+ 150 followers and 14k of reach on Twitter

+ Social Media as a major traffic source

20% website traffic growth each month

2021

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