Sharing an unused concept from a product launch teaser campa...

Sharing an unused concept from a product launch teaser campaign project I worked on. This particular direction didn’t make the final cut because it didn’t serve the launch strategy as well as the approved version, which went on to perform exceptionally well. Still, it’s a solid example of exploratory motion design and visual storytelling. You can check out the final version and full project here - https://contra.com/p/67lQbrNe-motion-design-for-tnkr-product-launch?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=dozie_franklin