Pebble Patch Framer Site

Pebble Patch is a conceptual pediatric dental clinic, designed with the core idea of transforming the often-anxiety-inducing experience of dental visits into something positive, fun, and gentle for children and their families. The aim was to create a brand that feels inherently friendly, welcoming, and safe from the very first click, fostering a lifetime of healthy dental habits.

Understanding that dental anxiety can begin even before a physical visit, this website concept for Pebble Patch was developed as a portfolio piece to showcase a digital extension of a compassionate and child-friendly approach. The design prioritizes creating a brand experience that feels friendly, welcoming, and safe from the moment a user lands on the page. It aims to actively ease patient anxiety through its visual and structural elements, intentionally moving away from typical sterile healthcare aesthetics to envision a more comforting digital space.

For this conceptual site, the primary goal was to establish a clean, intuitive, and easy-to-navigate layout that speaks directly to both children and parents. Recognizing the target audience's potential anxieties, unnecessary site animations were intentionally avoided to maintain a calm and reassuring digital environment. Clear and prominent calls-to-action, such as "Schedule a visit" and "Book your visit today", were strategically placed to guide users effortlessly towards booking an appointment or exploring essential information like the "first visit guide". Crucially, the colors and fonts were meticulously selected to be on-brand, utilizing a soft, inviting palette and friendly typography to reinforce the clinic's commitment to gentle care and a positive experience, reflecting the statement: "We've designed every corner of our practice to feel safe, welcoming, and fun."