BaseBlocks​ - Shopify Plus Launch and International Expansion​

BaseBlocks is a home fitness equipment manufacturer that supplies yoga and calisthenics products to customers around the world. BaseBlocks offer over a dozen products sold via their three eCommerce websites in North America, Europe and Australia.

BaseBlocks customers also have access to the BaseBlocks app and e-book to follow an at home workout routine.

After launching a successful campaign on Kickstarter in 2017, BaseBlocks had the goal of building an online store to further grow the business.

BaseBlocks approached HHP Design to develop and fine tune a Shopify website to streamline the User Experience with a focus on Conversion Rate Optimisation.

The initial website HHP Design developed was a success! Soon customers from around the world wanted BaseBlocks products and two additional websites were developed to expand internationally.