Before vs. Afrer Redesign
This project demonstrates my approach to redesigning a PFM (personal financial management) Application.
Youpay is an APP offering Buy Now Pay Later (BNPL) services and is positioned as users' new wallet to help users better understand & manage their financial decisions.
As a key driver of retention and active usage rates, a PFM tool should ensure that users continue to use that product as their primary method of spending. It should give them an in-depth overview of their spending habits meaning using an alternate payment method wouldn't present a complete picture of their incomings and outgoings.
“As a user, why would I open this daily or weekly?”
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