“Who is the MLSC?” was a multi-phase project aimed at clearly communicating the center’s role in fostering innovation and driving economic growth in life sciences across the state. Dynamic animations and smooth transitions featured prominently with particular attention paid to pacing, ensuring the video was engaging while conveying the necessary information in a clear and concise manner. Final touches included syncing a voiceover that explained the center’s goals and impact, along with subtle sound design elements to enhance viewer engagement.