I led the design of an educational version of a gaming platform to get around school restrictions. The company had no UX processes, no clear strategy, and a tiny research budget, so I used Design Thinking—leaning on user research and digital ethnography to drive an iterative, feedback-focused approach. Over approximately 4 months, I took the project from concept to high-fidelity prototype, handling research, brainstorming, prototyping, testing, and stakeholder presentations while collaborating with product and marketing teams. I wore a lot of hats—UX design, research, leadership, and strategy.